Clean, trustworthy data — without leaving Salesforce
Data Cleanser finds, reviews, and merges duplicate records entirely on the Salesforce platform. Nothing extra to install, nothing to sync — your data never leaves Salesforce.
100% Salesforce-native. Complies with Salesforce certifications and security standards.
Duplicate data quietly taxes every team
Every duplicate record splits one customer into two half-truths. The cost shows up everywhere: in the numbers leadership reads, the calls your reps make, and the campaigns marketing runs — and it leaves your CRM too noisy for Agentforce and Einstein to trust.
Pipeline, forecasts, and dashboards double-count the same companies and people.
Two reps call the same lead twice — and neither knows the other already did.
Marketing sends the same contact duplicate emails, inflating costs and unsubscribes.
Once teams stop believing the CRM, they stop updating it — and the problem compounds.
What clean, AI-ready data gives back
One record per customer means reports and forecasts reflect what is actually in your pipeline.
Dashboards stop double-counting, so leadership decisions rest on real numbers.
Reps stop chasing leads a colleague already worked and spend the time selling instead.
Every conversation starts from one complete view of the customer — not a fragment.
Marketing reaches each contact once, keeping initiatives sharp and unsubscribe rates down.
Two duplicates in. One clean record out — you choose what survives.
Built for the duplicates native Salesforce rules can’t reach
Salesforce Duplicate Management is a fine starting point — until you hit its limits. Data Cleanser picks up exactly where the native rules stop, with bulk deduplication that scales past every built-in cap.
Break the 5-rule-per-object limit
Salesforce caps each object at five active duplicate rules. Multi-currency and global orgs hit that wall fast. Data Cleanser runs unlimited matching scenarios across standard and custom objects — no edition upgrade required.
Mass-merge more than 3 records at once
Native merge tops out at three records at a time. Data Cleanser bulk-merges entire duplicate groups in one pass, so a trade-show import with six copies of one contact is a single action — not five manual cleanups.
Stop DUPLICATES_DETECTED flow faults
Record-triggered Flows, API loads, and integrations crash with DUPLICATES_DETECTED when native rules block background writes. Data Cleanser deduplicates in the background so your automation keeps running clean.
See Data Cleanser clean up duplicates
A self-playing walkthrough of the real app — define a scenario, run a scan, then review and merge duplicates safely. Play it, step through it, or jump straight in.
Find duplicates with rules you control
Define exactly what counts as a duplicate — per object, with exact and fuzzy matching — then review and merge with confidence.
Duplicate matching
- Rule-based matching scenarios Define exactly what counts as a duplicate, per object, in reusable rules tuned to your org. Included
- Exact matching Match on precise field equality when you need zero false positives. Included
- Fuzzy matching Catch near-duplicates with typos, abbreviations, and formatting differences. Included
- Field normalization Normalize email, phone, and company before comparing, so matching reads past the noise. Included
- Cross-object matching Spot when a Lead already exists as a Contact or Account. Included
- Secondary tiebreaker fields Add fallback fields — like billing city — to separate close calls. Included
- Reusable saved scenarios Save, activate, and re-run matching rules across the whole org. Included
Standardize, verify, and enrich your records
Normalize fields, validate contact details against live sources, and fill the gaps — so teams act on data they can trust.
One package. Every feature. No add-on bills.
Matching, merging, verification, and enrichment come in a single license, not separate paid add-ons. See the full checklist and the flat price on the pricing page.
Coming soon to Data Cleanser
Capabilities we are building next — all included in the same flat license when they land.
Mass Update
Update a field across thousands of records in one controlled pass.
Mass Transfer
Reassign record ownership in bulk, moving related records along with it.
Data Quality Score
A single health score per object, so you can see data quality at a glance and track it over time.
Undo / Restore
Reverse a merge or mass action and automatically reconnect related records.
Schedule a demo to learn more
We will walk through your duplicate challenges and show you how Data Cleanser handles them — live, in Salesforce.