Data Cleanser for marketing
Duplicate contacts and leads mean the same person gets the same email twice, your list looks bigger than it is, and engagement history is split in half. Data Cleanser consolidates them into one record per person — so every send, segment, and score is accurate, natively and without an export.
Marketing pays for duplicates twice — once in the contact count your platform bills on, and again in deliverability when the same person is emailed two or three times. Duplicates split engagement and campaign history, so segments misfire, lead scores fragment, and reporting overstates reach. Data Cleanser reconciles those records on-platform, on rules you set, so your sends and your numbers reflect real people.
What duplicates do to your sends and your list
Duplicate sends, real damage
The same person on two records gets every email twice. Unsubscribes and spam complaints climb, and your sender reputation — and deliverability — pays for it.
Inflated, fragmented lists
Duplicates pad the contact count you are billed on and split engagement across copies, so segments miss people and your database looks bigger than it really is.
Numbers that overstate reach
Campaign reports and lead scores double-count when a person exists more than once, so reach, conversion, and scoring all read high — and none can be trusted.
One person, one record — every time
Collapse duplicates to one person
Per-object scenarios match on normalized email, name, and company so the duplicates fragmenting your list collapse into a single contact or lead — and tiebreaker fields keep different people apart.
Engagement and scores consolidate
Field-level survivorship keeps the right email, opt-in status, and source, and native Salesforce merge re-parents campaign members and activities to the survivor — so engagement and lead scores add up instead of splitting.
A clean list, deduped at the source
Everything runs on-platform and inherits your sharing and field-level security — so the list your marketing automation syncs from is deduped inside Salesforce, with no records shipped to a third-party tool.
What clean data gives marketing
- One record per person across your database
- Fewer duplicate emails, unsubscribes, and spam complaints
- Accurate segmentation and list counts
- Lead scores and engagement that add up
- Campaign reach and conversion you can trust
- A clean source list for your marketing automation sync
Common questions
The same people are getting our emails twice. Can this stop it?
Yes. Match contacts and leads on normalized email and name, then merge so each person exists once. Native Salesforce merge consolidates the duplicates, so a campaign reaches each person a single time.
Will merging duplicates protect our sender reputation and deliverability?
Directly. Duplicate sends drive the unsubscribes and spam complaints that damage deliverability; one record per person means fewer redundant emails and a healthier sender reputation.
What happens to campaign history and engagement when records merge?
Merges use native Salesforce merge, so campaign members, activities, and related records re-parent to the surviving record. Engagement history consolidates onto one record instead of staying split across copies.
We sync to a marketing automation platform. Does this clean that list too?
Data Cleanser dedupes inside Salesforce, at the source your platform syncs from. With one clean record per person flowing out, your marketing automation list stops inheriting CRM duplicates — and you stop paying for contacts that are really the same person.
Does any of our contact data leave Salesforce?
No. Data Cleanser is 100% native — no export, no middleware, no third-party data processor. Matching and merging run inside your org and inherit your sharing and field-level security.
Which records can it consolidate?
Leads, Contacts, Accounts — including Person Accounts. Cross-object matching also spots a Lead that already exists as a Contact and supports convert-or-merge so the relationship stays together.
See it on your own data
Start a free limited trial in your own Salesforce org, or book a live demo with someone who builds the app.