Data Cleanser for Salesforce admins
You own the org — and the risk in every merge. Data Cleanser gives admins rule-based matching, side-by-side review, and native Salesforce merge, so you can clear a duplicate backlog without a single regretted merge, and without exporting a record.
Cleaning up duplicates almost always lands on the admin: you inherit a backlog you did not create, a leadership ask to fix the numbers, and full responsibility if a merge goes wrong. Data Cleanser is built for exactly that job. You define what counts as a duplicate per object, review each group before anything changes, and merge with native Salesforce merge — every step on-platform, inside your sharing and field-level security, and recorded in history.
What makes admin-led cleanup risky
A backlog you inherited
Years of imports, web-to-lead, and integrations created duplicates long before the cleanup landed on your desk — and the pile grows faster than anyone can reconcile by hand.
Blunt tools, risky merges
Exact-only matching misses typos and abbreviations; matching that is too loose wrongly joins records that only look alike. A bad merge used to be permanent — with Rollback on Pro + Rollback, you get a second chance within the Recycle Bin window.
Export-based tools fail review
Most de-dupe apps pull your records offsite to match them — adding a data processor and a risk surface your security review, and your AppExchange standards, will not accept.
Built for the admin who owns the merge
Match on rules you control
Per-object scenarios combine exact, fuzzy, word-mapping, and address matching, with fields normalized before they are compared. Every rule has to agree, and tiebreaker fields keep close-but-different records apart — so you decide exactly what counts as a duplicate.
Preview the consequence, then merge
A scan groups the duplicates it finds. Review each group side by side, pick the surviving master, and set field-level survivorship — the golden record is previewed before you commit, and native Salesforce merge re-parents activities and related records to the survivor.
Native, governed, and auditable
Everything runs on-platform — no export, no middleware. The app runs in user mode and enforces sharing and field-level security, permission sets control who can merge, and every run is recorded in history and schedulable for next time.
What clean data gives the admin
- A duplicate backlog cleared — without a regretted merge
- Cleanup that passes security review: nothing leaves Salesforce
- Permission-set control over who can merge
- Every merge previewed, then recorded in history
- Large backlogs cleared with mass merge in controlled passes
- Recurring scans you can schedule and forget
Common questions
I inherited a huge duplicate backlog. Where do I start?
Build a matching scenario for one object — Leads, Contacts, or Accounts — run a scan to see how many duplicate groups it finds, then review and merge. Once you trust the rules, mass merge clears large backlogs in controlled passes.
How do I make sure a merge is safe before it runs?
You review each duplicate group side by side, choose the surviving master, and pick which value wins field by field. The golden record and exactly what is kept versus lost are previewed before you confirm, and native Salesforce merge re-parents activities and related records automatically — nothing is orphaned.
Will this pass our security review?
Data Cleanser is 100% native — no export, no middleware, no third-party data processor. Matching and merging run inside your org, in user mode, enforcing CRUD, sharing, and field-level security — which is what AppExchange security review and most internal reviews require.
Can I control who is allowed to merge records?
Yes. Access is governed by Salesforce permission sets, so you decide who can run scans and who can merge. Every action also respects each user's profile, sharing, and field-level security — the app can never touch a record the user could not already access.
Is there an audit trail, and can I schedule cleanup?
Every run is recorded in history for a full audit trail, and scans can be scheduled to run on a recurring basis — so you can keep an org clean without manually kicking off a job each time.
Which objects can admins deduplicate?
Leads, Contacts, Accounts — including Person Accounts. Cross-object matching also spots a Lead that already exists as a Contact and supports convert-or-merge so the relationship stays together.
See it on your own data
Start a free limited trial in your own Salesforce org, or book a live demo with someone who builds the app.