Clean, trustworthy data — without leaving Salesforce
Data Cleanser finds, reviews, and merges duplicate records entirely on the Salesforce platform. Nothing extra to install, nothing to sync — your data never leaves Salesforce.
100% Salesforce-native. Complies with Salesforce certifications and security standards.
Duplicate data quietly taxes every team
Every duplicate record splits one customer into two half-truths. The cost shows up everywhere: in the numbers leadership reads, the calls your reps make, and the campaigns marketing runs — and it leaves your CRM too noisy for Agentforce and Einstein to trust.
Pipeline, forecasts, and dashboards double-count the same companies and people.
Two reps call the same lead twice — and neither knows the other already did.
Marketing sends the same contact duplicate emails, inflating costs and unsubscribes.
Once teams stop believing the CRM, they stop updating it — and the problem compounds.
What clean, AI-ready data gives back
One record per customer means reports and forecasts reflect what is actually in your pipeline.
Dashboards stop double-counting, so leadership decisions rest on real numbers.
Reps stop chasing leads a colleague already worked and spend the time selling instead.
Every conversation starts from one complete view of the customer — not a fragment.
Marketing reaches each contact once, keeping initiatives sharp and unsubscribe rates down.
Two duplicates in. One clean record out — you choose what survives.
Where native duplicate management runs out, Data Cleanser keeps going
Salesforce’s built-in Duplicate Management flags obvious matches as records are created — and that’s where it stops. It was never built to clean up the duplicates already piled up in your org, or to merge them in bulk. These are the three walls teams hit, and what Data Cleanser does instead.
Get past the 5-rule-per-object limit
Salesforce lets you activate only five duplicate rules on each object. Orgs juggling multiple regions, currencies, or record types burn through that budget fast and start dropping the matching scenarios they actually need. Data Cleanser runs as many scenarios as you want, on any standard or custom object — no five-rule ceiling and no edition upgrade.
Merge the whole group, not 3 records at a time
Salesforce’s merge tool combines only three records at once. One messy import can leave six copies of the same contact, so cleaning it up means round after round of manual merges. Data Cleanser merges an entire duplicate group in a single step — and runs across thousands of those groups in one job.
Stop DUPLICATES_DETECTED from breaking automations
A duplicate rule set to “block” rejects the write — so any Flow, API load, or integration that hits it fails with a DUPLICATES_DETECTED error. Data Cleanser lets those records save, then merges the duplicates on a scheduled pass. Your automations keep running and the data still ends up clean.
See Data Cleanser clean up duplicates
A self-playing walkthrough of the real app — define a scenario, run a scan, then review and merge duplicates safely. Play it, step through it, or jump straight in.
Find duplicates with rules you control
Define exactly what counts as a duplicate — per object, with exact and fuzzy matching — then review and merge with confidence.
Duplicate matching
- Rule-based matching scenarios Define exactly what counts as a duplicate, per object, in reusable rules tuned to your org. Included
- Exact matching Match on precise field equality when you need zero false positives. Included
- Fuzzy matching Catch near-duplicates with typos, abbreviations, and formatting differences. Included
- Field normalization Normalize email, phone, and company before comparing, so matching reads past the noise. Included
- Cross-object matching Spot when a Lead already exists as a Contact or Account. Included
- Secondary tiebreaker fields Add fallback fields — like billing city — to separate close calls. Included
- Reusable saved scenarios Save, activate, and re-run matching rules across the whole org. Included
Standardize, verify, and enrich your records
Normalize fields, validate contact details against live sources, and fill the gaps — so teams act on data they can trust.
Roll back merges with confidence
Not every merge is perfect — Rollback restores merged-away records from the Recycle Bin, moves related records and files back, and reverts master field values to their pre-merge snapshot.
Full merge rollback
Restore loser records from the Recycle Bin, reparent related lists, restore file links, and revert master fields to their pre-merge snapshot.
Preview before you act
See exactly which records split apart, which fields revert, and which related rows move back — with warnings when files or related records were permanently deleted.
Single or bulk rollback
Roll back one merge from the preview, or select many from the Rollback queue and roll them back in one pass.
Recycle Bin window
Rollback works while merged records remain in the Salesforce Recycle Bin — typically up to 15 days. Retention settings keep the queue actionable.
Rollback restores
- Merged records Loser records undeleted from the Recycle Bin and split back out from the survivor. Included
- Master field values Survivor fields revert to the values captured at merge time. Included
- Related records Tasks, events, opportunities, and other reparented children move back to their original owners. Included
- File links Salesforce Files links return when the underlying files still exist. Included
- Mass merge batches Each group from a mass merge is its own rollback event — roll back one or many. Included
- Retry after partial rollback Fix underlying record issues, then retry to finish reparenting anything that failed the first time. Included
One package. Every feature. No add-on bills.
Matching, merging, verification, and enrichment come in a single license, not separate paid add-ons. See the full checklist and the flat price on the pricing page.
Coming soon to Data Cleanser
Capabilities we are building next — all included in the same flat license when they land.
Mass Update
Update a field across thousands of records in one controlled pass.
Mass Transfer
Reassign record ownership in bulk, moving related records along with it.
Data Quality Score
A single health score per object, so you can see data quality at a glance and track it over time.
Schedule a demo to learn more
We will walk through your duplicate challenges and show you how Data Cleanser handles them — live, in Salesforce.